
Victoria
Ross
Victoria's Bio
aGRO’s founder, Victoria Ross, hated seeing her father John working full-time as a rancher but also needing an evening job to keep the farm going (nearly 50% of Canadian farmers face the same problem). aGRO was born from Victoria’s drive to help these sustainable smaller players profit and have better livelihoods (the UN family-run scaled producers as the most environmentally productive class of food production).
Victoria Ross started market research for aGRO Systems during her BCOMM at the University of Calgary, and launched business operations shortly after graduating in June 2018. Through Victoria’s continuous efforts (and the team!), aGRO has successfully diverted over 50 million pounds of spent grain from entering the landfill to be repurposed as nutritional animal feed.
Victoria was one of the first women recognized for SHEInnovates, the Alberta Chapter, by UN Women. Most recently, Victoria has spoken at the 2022 Advancing Women in Agriculture, the 2022 Cultivate: Agriculture Summit with the Calgary Chamber of Commerce, and hosted the 2022 Alberta Beer Awards in Red Deer. She is aGRO System’s leader in managing sales, market research, and bringing the company’s vision to life.
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