Tracey Smith

Detimdale's Bio

Welcome to the Home of Detimdale Holsteins.

We are pleased to show our dairy facility, we built our new robotic dairy barn in 2021 moving in January 2022. We have robotic milking, feeding and manure removal. When building animal welfare and sustainability were our main focus. Our farm is validated on the ProAction Program. ProAction is a quality milk assurance program that ensures Canadian milk is produced responsibly. We are a three generation family farm and look forward to your visit.

Detimdale Holsteins

Jason's Bio

Jason Hale has experience in the oil and gas sector, has been a cattle rancher in southern Alberta for over 30 years, was a professional bull fighter, and was an elected Member for the Eastern Irrigation District and Alberta Beef Producers.

As a former Member of Legislative Assembly (April 2012 – May 2015), Jason served on 3 legislative committees and was the opposition critic for Energy; where he provided critical assessment of government policy and programs. He sat on multiple community boards such as the Advisory Committee for the Medicine Hat College and Crawling Valley Recreations Society.

Jason has a Chemical Technology diploma from the Southern Alberta Institute of Technology (SAIT).

Alberta Agriculture and Irrigation

Jamie's Bio

Jamie Gervais Rietveld is a passionate advocate for food literacy and positive societal impact. With a degree in Nutrition and Food Science from the University of Alberta, Jamie focused in nutraceuticals, complimenting earlier studies in dietetics at Southeast Missouri State University.

In response to a corporate takeover, Jamie founded FoodImpact, an initiative that delivered nutrition and food education to Alberta’s elementary schools for 11 years until the 2020 pandemic disrupted operations. During this period, Jamie pursued further education in Marketing at the University of Calgary, gaining experience in product development and social media marketing. This sparked an interest in psychology, leading to studies at Athabasca University in decision-making, behavioral science, and learning psychology.

Currently, Jamie is a graduate student in Transdisciplinary Research and a graduate research assistant at the University of Calgary, where her research bridges marketing, public health, and education to explore decision-making around food choices for youth. To address reduced funding for food education in low socioeconomic status communities, Jamie established the Food Discovery Foundation, a nonprofit dedicated to providing food literacy education to children and disabled individuals in need.

Jamie’s enthusiasm for learning, exploration, and creating meaningful change continues to shape her impactful journey.

FOOD IMPACT

Katie's Bio

Katie is the marketing manager at Alberta Beef Producers, and has had an extensive career in brand development. She is also a third-generation farmer from central Alberta, and has dedicated over 30 years to the beef industry, focusing on seed stock production. Katie farms with her family at Rocky Mountain House, and has judged most of the major beef shows in Canada. This includes the Agribition Beef Supreme Show, also known as the Super Bowl of cattle shows.

Alberta Beef Producers