Charles Russell

Michelle's Bio

Michelle DuBois is 21 years old and specializes in cow-calf beef farming, with her certificate in beef production from Olds College. Michelle comes from a non agricultural background and has paved her own path into the agriculture industry and is currently working on a local beef/grain operation. She is planning to go to school this winter for business to enhance her agricultural opportunities.

Young Agrarians

Victoria's Bio

aGRO’s founder, Victoria Ross, hated seeing her father John working full-time as a rancher but also needing an evening job to keep the farm going (nearly 50% of Canadian farmers face the same problem). aGRO was born from Victoria’s drive to help these sustainable smaller players profit and have better livelihoods (the UN family-run scaled producers as the most environmentally productive class of food production).

Victoria Ross started market research for aGRO Systems during her BCOMM at the University of Calgary, and launched business operations shortly after graduating in June 2018. Through Victoria’s continuous efforts (and the team!), aGRO has successfully diverted over 50 million pounds of spent grain from entering the landfill to be repurposed as nutritional animal feed. 

Victoria was one of the first women recognized for SHEInnovates, the Alberta Chapter, by UN Women. Most recently, Victoria has spoken at the 2022 Advancing Women in Agriculture, the 2022 Cultivate: Agriculture Summit with the Calgary Chamber of Commerce, and hosted the 2022 Alberta Beer Awards in Red Deer. She is aGRO System’s leader in managing sales, market research, and bringing the company’s vision to life.

aGro Systems

Dana's Bio

Dana has worked in the food industry for the past 20 years and has experience on the floor, in both meat and dairy processing. With Alberta Innovates, she supports research and development of innovative technologies that are poised to transform the agriculture and food sectors.

Dana has a passion for agriculture and food and loves seeing made-in-Alberta solutions. She believes that food is something we all have in common and is a great place for building connection and community.

Alberta Innovates

Jason's Bio

Jason Hale has experience in the oil and gas sector, has been a cattle rancher in southern Alberta for over 30 years, was a professional bull fighter, and was an elected Member for the Eastern Irrigation District and Alberta Beef Producers.

As a former Member of Legislative Assembly (April 2012 – May 2015), Jason served on 3 legislative committees and was the opposition critic for Energy; where he provided critical assessment of government policy and programs. He sat on multiple community boards such as the Advisory Committee for the Medicine Hat College and Crawling Valley Recreations Society.

Jason has a Chemical Technology diploma from the Southern Alberta Institute of Technology (SAIT).

Alberta Agriculture and Irrigation